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Hey [name], appreciate the follow! Saw your recent post about [specific thing] — quality. Out of curiosity, what's your main goal with training right now?

Ha, [specific reaction to their story]. How's the [training/diet/work] going at the moment?

Hey [name], thanks for the love on the posts lately. Quick question — is [topic of post] something you're actively trying to fix right now?

Yes! Here's the [thing] — [link]. Have a flick through and let me know what you think. Anything that doesn't make sense, fire me a message.

Honestly the easiest thing is grab a free 30-min call — I'll ask a few questions, give you a plan to action whether we work together or not. Here's my calendar: [link]. Pick what suits.

Hey [name], been thinking about our chat earlier — the one thing I'd start with this week is [specific tip]. Try it for 3 days, let me know how it lands.

Hey [name], how did the [thing we discussed] go? Any wins, anything not quite landing? Happy to chat.

Hey [name] — random one. This was Sarah 30 days ago [photo]. Reminded me of our chat. Two spots opening up next month if you're ready to go.

Quick favour — taking on 2 more clients this month and I'd rather work with someone you already know than a stranger off Instagram. Who comes to mind?

Mate, that result is mental — really proud of you. Who in your life would benefit from doing what you've done? I'll knock £50 off your next month if they sign up.

Brought my notes on you — chuffed with the progress. Want to grab 15 min this week to map out the next 12 weeks? I've got a couple of ideas I want to run by you.

Hey [name], been thinking about you — how's training going? No pressure either way, just genuinely curious how you're getting on.

Hey [name] — by the way, did you ever try [the thing we talked about]? Curious how it went.

No stress at all — life happens. Want to grab a different slot? Here's the calendar: [link]. Pick anything that suits.