The PT business
playbook.
Fourteen modules covering the full client journey — from generating leads on the gym floor to closing premium packages and keeping clients for years. 70 lessons, a quiz and certificate on every module, plus 90 client-ready recipes, pro calculators and a step-by-step roadmap.
No card. Build your profile → unlock everything.
Why is Forge giving
this away?
Most trainers finish their qualification and are left to figure everything out alone.
Forge exists to change that.
We believe every trainer deserves access to the systems, frameworks and tools that help build a successful career.
That's why the Academy is free with your profile.
The full client journey — covered end to end.
Each module is a self-contained system. Work through them in order, or jump straight to the bottleneck that's costing you clients right now.
North Star — Before The Tactics
Get clear on who you serve, the bridge you build for them, and the business you're actually here to run.
Lead Generation
Fill your pipeline with qualified prospects — every day, without ads. Includes 30-day content calendars and lead magnets for three client avatars.
Lead Nurture
Turn cold strangers into warm buyers who message you ready to sign up.
Appointment Booking
Get prospects booked in for a transformation session — and actually showing up.
Sales
The in-person consult structure that closes 50%+ at premium prices.
Objection Handling
Word-for-word scripts for every objection you'll ever hear on a consult.
Fulfilment & Retention
Deliver results so good your clients renew, refer, and rave about you.
Program Creation
Build training and nutrition programmes that actually get results.
Marketing — Social + Gym Floor
Content that gets seen and gym-floor moves that fill your books.
Pricing — Sell Transformations
Stop selling sessions. Sell end results and charge what you're worth.
Retention & Renewals
Keep clients twice as long: renewal conversations, wins culture and win-backs.
Building A Personal Brand
Become the trainer your city knows by name — online and off.
Mindset & Burnout
Break the 5am-to-9pm burnout cycle and build a business you can sustain.
Tax & Self-Employment (UK)
Register, save the right amount for tax, claim what you're owed, and know when to go limited.
Real outcomes — not just content.
Tools you'll actually use with clients tomorrow.
The Roadmap
A visual progress map across all 14 modules. Always know what to do next — and how close you are to the next milestone.
90 Client-Ready Recipes
Breakfasts, mains, snacks, prep batches. Filterable by macros and goal — copy, customise, send to a client in seconds.
Macro Calculator
A pro-grade TDEE + macro split calculator. Use it on consults to instantly show prospects the numbers behind their goal.
PTs who are done leaving money on the table.
Whether you're freshly qualified or ten years in, the Academy gives you the business systems gym chains charge thousands for — without the middlemen, the manager cut, or the gatekeeping.
- You finished your L3 and nobody told you how to actually get clients.
- You're busy — but your hourly rate has been the same for two years.
- Your consults convert under 30% and you're not sure why.
- Clients drop off after 8 weeks and you're back at square one.
- You want to move to online or hybrid coaching and don't know where to start.
Three steps. Two minutes.
Create your profile
Name, email, password. That's it.
Tell us about you
A few questions so gyms can find you.
Unlock the Academy
All 14 modules and every tool open instantly.
Two Academy tools, open to everyone.
Common questions
Is FORGE Academy really free?+
Yes. All 14 modules and 70 lessons are free for UK personal trainers who create a trainer profile. No card required, no paid tier.
What does the course actually cover?+
Lead generation, lead nurture, appointment booking, sales consultations, objection handling, pricing, client retention, programming and nutrition — plus quizzes, benchmarks, income calculators and 90 client recipes.
How long does it take to complete?+
Around 20 hours in total. Lessons are short and self-paced, and most trainers work through one module per week alongside client work.
Do I get a certificate?+
Yes. You earn a certificate for every completed module and a master FORGE Academy certificate when you finish the full course, each with a public verification link.
The Academy opens
the second you sign up.
No waitlist. No paywall. Build your trainer profile and the doors unlock automatically.
Create Profile — Get Access →