The Academy — free with your profile

The PT business
playbook.

Value: £2,997+Included free when you create your Forge profile.

Nine modules covering the full client journey — from generating leads on the gym floor to closing premium packages and keeping clients for years. Plus 90 client-ready recipes, pro calculators and a step-by-step roadmap.

No card. Build your profile → unlock everything.

No catch

Why is Forge giving
this away?

Most trainers finish their qualification and are left to figure everything out alone.

Forge exists to change that.

We believe every trainer deserves access to the systems, frameworks and tools that help build a successful career.

That's why the Academy is free with your profile.

9
Core modules
24
Lessons
90
Client recipes
£0
With your profile
The 9 Modules

The full client journey — covered end to end.

Each module is a self-contained system. Work through them in order, or jump straight to the bottleneck that's costing you clients right now.

01

Lead Generation

Fill your pipeline with qualified prospects — every day, without ads.

4 lessons
02

Lead Nurture

Turn cold strangers into warm buyers who message you ready to sign up.

3 lessons
03

Appointment Booking

Get prospects booked in for an in-person consult — and actually showing up.

2 lessons
04

Sales

The in-person consult structure that closes 50%+ at premium prices.

3 lessons
05

Objection Handling

Scripts for every objection you'll ever hear on a consult.

2 lessons
06

Fulfilment & Retention

Deliver results so good your clients renew, refer, and rave about you.

2 lessons
07

Program Creation

Build training and nutrition programmes that actually get results.

2 lessons
08

Marketing — Social + Gym Floor

Content that gets seen and gym-floor moves that fill your books.

3 lessons
09

Pricing — Sell Transformations

Stop selling sessions. Sell end results and charge what you're worth.

3 lessons
What this helps you do

Real outcomes — not just content.

Get more consultations
Increase close rate
Retain clients longer
Raise prices confidently
Build recurring revenue
Fill your diary faster
Beyond the lessons

Tools you'll actually use with clients tomorrow.

The Roadmap

A visual progress map across all 9 modules. Always know what to do next — and how close you are to the next milestone.

90 Client-Ready Recipes

Breakfasts, mains, snacks, prep batches. Filterable by macros and goal — copy, customise, send to a client in seconds.

Macro Calculator

A pro-grade TDEE + macro split calculator. Use it on consults to instantly show prospects the numbers behind their goal.

Built for

PTs who are done leaving money on the table.

Whether you're freshly qualified or ten years in, the Academy gives you the business systems gym chains charge thousands for — without the middlemen, the manager cut, or the gatekeeping.

  • You finished your L3 and nobody told you how to actually get clients.
  • You're busy — but your hourly rate has been the same for two years.
  • Your consults convert under 30% and you're not sure why.
  • Clients drop off after 8 weeks and you're back at square one.
  • You want to move to online or hybrid coaching and don't know where to start.
How to get in

Three steps. Two minutes.

01

Create your profile

Name, email, password. That's it.

02

Tell us about you

A few questions so gyms can find you.

03

Unlock the Academy

All 9 modules and every tool open instantly.

The Academy opens
the second you sign up.

No waitlist. No paywall. Build your trainer profile and the doors unlock automatically.

Create Profile — Get Access →